I'm Michael
My background is in sales. High-ticket closing, running lead gen ads, and at one point building my own online offer in language learning. It sold, but not the way I wanted it to. That experience taught me more about funnel mechanics than anything I could have read about.
What I do now is look at what's happening between the ad and the conversion for coaches and course creators running paid traffic. Most of the time the offer is fine. The problem is in the translation. The page, the message match, the gap that nobody owns. I've been on the inside of enough funnels to know where that shows up and what it costs.